Rebrand trade mark considerations should be one of the very first steps for any business planning a rebrand in 2026. Rebranding can be an ...

The recent Dryrobe trade mark case offers valuable lessons for any business that relies on a strong brand identity. While the dispute centred on ...

Why This Case Matters for Brands and Creators The recent Sweaty Betty slogan dispute has highlighted a growing challenge for brands, influencers and marketing ...